BLIND TEST
For this concept, I picked up from my creative director who briefed out a lo-fi ad featuring a blind test winner survey. The issue was while the client won it was not by an overwhelming margin. The challenge here was to make an ad that made the win more impressive. My designer and I collaborated on the updated concept which we envisioned now as a high concept ad. Show the survey results filling in before we arrive at the result. We ran this ad and it ran at a +53% return compared to the account average during it’s first week.
We have two versions here: the first is from me, highlighting it won the blind test. The second headline is the original as briefed out by my creative director and is more playful and mysterious. The first headline won.
Microlyte Launch
We worked on this for Microlyte — their electrolyte competitor to Liquid IV. They had a real focus on sports so we did that for our first round of this product.
Designer: Layne Buckland