IMAGINE Conference 2018

We knew going into our annual IMAGINE Conference for 2018 that we would likely take a break for 2019. The theme Dianne came up with for this year was “The & Life”. Visually, she requested a new and improved version of her favorite visual theme in a past year - white out, which we last did in 2015. In 2016. I was taken aback by having to repeat a theme so closely to when we last did it. I proposed a few alternatives, including a monochromatic theme using neutrals or pastels, but ultimately the request came back to re-invent the white out theme. I collaborated with my team and we decided to change up some of the elements to give it a slightly different feel. In 2016, we used a white curtain and cement floor, this year I purchased a proper paper backdrop to give it a more flat appearance. In 2016, we had the models pose in a more candid style - laughing, walking kidding aroud with eachother, etc. For 2018, we decided to go a more editorial route and incorporate industrial stools. In 2016, we used handwritten script for titles. In 2018, we only used a handwritten script for “Imagine” and used sans serif fonts for the rest. Ultimately, this was a great excersie in being creative while having very limited in our options.