WIDE WIDTH ANGLE
This is highlighting the tail end of months of testing messaging around wide width creative. We started our test testing a variety of different messages ranging from credibility (The #1 Shoe at DSW) to Style to Comfort and specifically a wide width angle. You can see an example of how we ran messaging tests and then how that translated to scaling through different ad types. We made the UGC below. All of these ads were extremely successful. In the case of the UGC, this ran at a 3x return.
